Toyota Crown Premium Sedan Returns to U.S.

2023 Toyota Crown | Spirit Lake, IA

The Toyota Crown has long been the automaker’s most luxurious sedan, but for nearly five decades, it hasn’t been sold in the United States. That changes with the 2023 Toyota Crown, which replaces the outgoing Avalon and looks to set a new standard of luxury for full-size sedans.

Synonymous with high-end opulence, the new Toyota Crown will feature a truly impressive roster of premium amenities. It will be the comfiest and most technologically advanced Toyota sedan you can buy thanks to a first-class cabin with full-leather upholstery, ventilated and heated seats, wireless connectivity, cloud-based navigation, an 11-speaker JBL® sound system, and standard 12.3-inch touch-screen display. That’s on top of a smart AI assistant and the company’s most advanced suite of driver-assistance technologies.

Under the hood, it will have one of two available hybrid powertrains, both featuring standard all-wheel drive. One is the fourth-generation Toyota Hybrid System while the other is a high-performance HYBRID MAX powertrain expected to put out 340 net horsepower. The automaker estimates the Crown will achieve a combined 38 miles per gallon.

The 2023 Crown will also have a unique look thanks to a high-riding platform and exclusive two-tone exterior paint options. It blurs the line between sedan and crossover, such that even Toyota calls it a premium sedan with a “higher ride-height design.” In all, it’s totally unique, and can be expected to offer great road visibility.

For more auto industry news, or to get behind the wheel of a new-to-you Toyota, stay tuned to the Motor Inn of Spirit Lake blog or visit our showroom in Spirit Lake, Iowa!

Reese Witherspoon Helms Buick’s New ‘Dream With Us’ Ad Campaign

Buick Wildcat EV | Spirit Lake, IA

Oscar-winning actress and producer Reese Witherspoon is collaborating with Buick as part of the automaker’s latest ad campaign, titled “Dream With Us.” The new campaign’s first 90-second spot features the high-tech Buick Wildcat EV concept and highlights what life could look like for Buick vehicle owners in the future.

As Witherspoon narrates, the Wildcat EV autonomously picks her up and changes color based on her outfit. Once she is inside, the car uses augmented reality technology to create the illusion of a relaxing woodland setting while it drives itself to her destination. As the ad continues, it shows other smart technologies that Buick marketing vice president Molly Peck says it has “not committed to for production but help convey our vision for the future of Buick ownership.”

Reese Witherspoon and Buick are collaborating via Hello Sunshine, the media company the actress founded to put women at the center of every story it creates. That makes Witherspoon uniquely well placed to work with Buick, as 56% of all vehicle sales it makes are to women — more than any other car brand by a substantial margin.

“With the largest percentage share of female buyers in the auto industry, we know that more and more women are making vehicle-buying decisions and we’re thinking creatively about how to offer experiences tailored to them,” Peck explained.

Visit Motor Inn of Spirit Lake, Iowa, to learn more about advanced Buick technologies and how its current models can meet your needs — even if they might not quite deliver the same cool factor as the Wildcat EV!

What the Lincoln Star Concept Means for Future of EVs

2022 Lincoln | Spirit Lake, IA

The Lincoln Star Concept is the start of a new era for the American luxury brand. In addition to being the evolution of Lincoln’s Quiet Flight design language, it also serves as the starting point for a new line of all-electric Lincoln vehicles. The Star Concept will be the basis for four new EVs that Lincoln plans to have launched by the end of 2026.

According to Lincoln, EVs present a major opportunity when it comes to design. EV propulsion systems are more compact than that of traditional combustion-powered cars. In other words, a lot of the space typically reserved for engine and transmission components can be repurposed — but to do so requires a dedicated EV platform, not just an EV sharing a platform with non-EVs.

Future Lincoln EVs will do exactly that, and the Star Concept is intended to show the ensuing possibilities. “Electrification is removing many traditional vehicle design constraints, allowing us to reimagine what a vehicle can be,” says Anthony Lo, chief design officer for the Ford Motor Company. “The Lincoln Star is a study of experiences and themes that push the boundaries of Lincoln design — and it’s just the start.”

The Lincoln Star Concept is truly ambitious, with features like lounge-like reclining rear seats made possible only by the extra space an EV can provide. It also has illuminated crystallines and a scent delivery system — just in case you were worried the next-gen Lincoln cars weren’t going to be outrageously luxurious.

For more Lincoln news and information about all things automotive, stay tuned to our blog and visit Motor Inn of Spirit Lake, Iowa!

2022 Ram 1500 TRX Sandblast Edition is Turning Heads

2022 RAM 1500 | Spirit Lake, IA

The Ram 1500 TRX is the fastest and most powerful mass-produced truck in the world. But it’s more than just a showpiece for the drag strip. It also conquers trails, rocky paths — and, it seems, dunes, as Ram has launched a desert-themed version of the truck that would blend nicely into any sandy landscape.

Dubbed the Ram 1500 TRX Sandblast Edition, the truck includes all of the features already offered in the TRX Level 2 Equipment Group, such as a head-up display, a 19-speaker sound system by harman/kardon®, ventilated front and rear seats, and a wireless charging pad.

Unique to the Sandblast Edition is a new Mojave Sand exterior color, Light Frost cabin accent stitching, exclusive bedside graphics and exterior decals, a unique special edition center console badge, embroidered logos, and carbon fiber accents. Ram has really dug into the details for this one, as even the TRX emblem font in the head-up display and driver screen is changed to Mojave Sand.

“Our customers want to stand out from the crowd and the new Ram 1500 TRX Sandblast Edition allows them to do just that, while offering the segment’s best combination of performance, capability and technology,” said Mike Koval Jr, Ram brand CEO.

Get a closer look at the supercharged, V8-powered Ram 1500 TRX at Motor Inn of Spirit Lake, Iowa, and let us know about your interest in the Sandblast Edition!

GMC Unveils First-Ever Yukon Denali Ultimate | Spirit Lake, IA

GMC Unveils First-Ever Yukon Denali Ultimate | Motor Inn of Spirit Lake | Spirit lake, IA

Denali has long stood at the top of the range of any GMC vehicle product. When you want the highest level of luxury, you buy Denali — until now. This year, GMC unveiled the first-ever Yukon Denali Ultimate, the next step up. With even higher-quality materials, advanced technologies, and exclusive details, Denali Ultimate is the most premium Yukon ever offered.

Bespoke Bose® sound system

For the first time, the 2023 Yukon Denali Ultimate introduces a state-of-the-art Bose® Performance Series sound system with 18 speakers, including head restraint-based speakers for front-row passengers. It has etched metal speaker grilles that perfectly complement the interior design.

Super Cruise driver assistance

The future is here. Denali Ultimate adds Super Cruiser driver assistance technology to the 2023 Yukon, enabling you to drive and automatically change lanes on more than 200,000 miles of compatible North American roads — totally hands free. Even with a trailer in tow.

Premium interior appointments

The 2023 Yukon Denali Ultimate is supremely comfortable thanks to premium interior appointments like full-grain leather seating across all three rows, 16-way massaging front seats, and exclusive plaited contrast stitching. Bringing it all together is genuine open-pore Paldao woodgrain trim with a laser-etched topographical map of Mount Denali.

The 2023 GMC Yukon Denali Ultimate truly sets a new standard for 3-row SUV luxury. Experience its comforts in person by visiting Motor Inn of Spirit Lake, Iowa!

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