Toyota Crown Premium Sedan Returns to U.S.

2023 Toyota Crown | Spirit Lake, IA

The Toyota Crown has long been the automaker’s most luxurious sedan, but for nearly five decades, it hasn’t been sold in the United States. That changes with the 2023 Toyota Crown, which replaces the outgoing Avalon and looks to set a new standard of luxury for full-size sedans.

Synonymous with high-end opulence, the new Toyota Crown will feature a truly impressive roster of premium amenities. It will be the comfiest and most technologically advanced Toyota sedan you can buy thanks to a first-class cabin with full-leather upholstery, ventilated and heated seats, wireless connectivity, cloud-based navigation, an 11-speaker JBL® sound system, and standard 12.3-inch touch-screen display. That’s on top of a smart AI assistant and the company’s most advanced suite of driver-assistance technologies.

Under the hood, it will have one of two available hybrid powertrains, both featuring standard all-wheel drive. One is the fourth-generation Toyota Hybrid System while the other is a high-performance HYBRID MAX powertrain expected to put out 340 net horsepower. The automaker estimates the Crown will achieve a combined 38 miles per gallon.

The 2023 Crown will also have a unique look thanks to a high-riding platform and exclusive two-tone exterior paint options. It blurs the line between sedan and crossover, such that even Toyota calls it a premium sedan with a “higher ride-height design.” In all, it’s totally unique, and can be expected to offer great road visibility.

For more auto industry news, or to get behind the wheel of a new-to-you Toyota, stay tuned to the Motor Inn of Spirit Lake blog or visit our showroom in Spirit Lake, Iowa!

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