Ford Reveals 2023 Bronco Heritage Edition Models | Spirit Lake, IA

2023 Ford Bronco Heritage Edition Models |  Motor Inn of Spirit Lake| Spirit Lake, IA

Ford is going on a trip through time with its new Heritage Edition models for both the 2023 Bronco and the 2023 Bronco Sport. Both of the sporty SUVs will be offered with retro badging and vintage-styled two-tone color schemes, helping their drivers stand out in Spirit Lake, Iowa.

The Bronco Heritage Edition models each feature an Oxford White roof and grille, contrasting beautifully with the available exterior color options: Robin’s Egg Blue, Peak Blue, and Yellowstone Metallic. The BRONCO lettering, in red, is another nice throwback touch.

“With these new Heritage and Heritage Limited editions, we’re paying respect to Bronco’s roots with nods to some of the signature design cues from the first-generation vehicle, while continuing to build the Bronco Brand with more special editions that our customers want,” says Ford Bronco Marketing Manager Mark Grueber.

You’ll be able to choose between two versions of these special models: Heritage Edition and Heritage Limited Edition. And while they do a lot to stand out visually, they also come with rugged, off-road performance-enhancing features — including the awesome Terrain Management System™ with G.O.A.T. Modes™.

Get your hands on the Bronco Heritage Edition models today by visiting Motor Inn of Spirit Lake, Iowa!

2022 Ram 1500 TRX Sandblast Edition is Turning Heads

2022 RAM 1500 | Spirit Lake, IA

The Ram 1500 TRX is the fastest and most powerful mass-produced truck in the world. But it’s more than just a showpiece for the drag strip. It also conquers trails, rocky paths — and, it seems, dunes, as Ram has launched a desert-themed version of the truck that would blend nicely into any sandy landscape.

Dubbed the Ram 1500 TRX Sandblast Edition, the truck includes all of the features already offered in the TRX Level 2 Equipment Group, such as a head-up display, a 19-speaker sound system by harman/kardon®, ventilated front and rear seats, and a wireless charging pad.

Unique to the Sandblast Edition is a new Mojave Sand exterior color, Light Frost cabin accent stitching, exclusive bedside graphics and exterior decals, a unique special edition center console badge, embroidered logos, and carbon fiber accents. Ram has really dug into the details for this one, as even the TRX emblem font in the head-up display and driver screen is changed to Mojave Sand.

“Our customers want to stand out from the crowd and the new Ram 1500 TRX Sandblast Edition allows them to do just that, while offering the segment’s best combination of performance, capability and technology,” said Mike Koval Jr, Ram brand CEO.

Get a closer look at the supercharged, V8-powered Ram 1500 TRX at Motor Inn of Spirit Lake, Iowa, and let us know about your interest in the Sandblast Edition!

Tips for Buying Your First Pickup Truck

Tips For Buying Your First Pickup Truck | Spirit Lake, IA

Here in Iowa, pickup trucks are a popular choice. If you’re thinking about buying one of your own for the first time, we have some tips for you to consider. Then, come visit one of our Motor Inn Auto Group locations throughout the state to get behind the wheel of your favorite model.  

Consider how you will use it. Are you planning on using your truck for work, towing, or just your family vehicle? Think about these needs when choosing the powertrain, bed, and cab configurations.

Trucks drive differently. Trucks are a lot bigger and heavier than a sedan or even some SUVs. This means they will handle differently and be harder to park. They also take longer to stop because of their heavier weight.

Do not overbuy. It can be tempting to buy the biggest, toughest truck on the lot. However, if you will realistically never go slogging through mud or tow a fully loaded horse trailer, you don’t need a truck with those capabilities.

Choose options carefully. Perhaps more than any other type of vehicle, trucks are available with a lot of options. Choose features that you need and then see how much room you have in your budget for more luxury and convenience features.

Still have questions about buying your first truck? Contact our experienced Motor Inn Auto Group sales staff to learn more about making the best choice for your wants and needs.

Why Rent from a Dealership

Why Rent from a Dealership | Spirit, IA

Motor Inn of Spirit Lake is proud to offer short-term car rentals for our customers. Our rental specialists at Motor Inn have compiled a number of reasons to consider renting from a dealership instead of a rental agency.

Know which car you’re getting

Most rental companies tell you what kind of vehicle you can expect to rent, but don’t let you choose exactly what model you will get when you show up. By renting from Motor Inn, you can choose exactly what vehicle you want to drive. This provides certainty when you’re booking your rental and even lets you take an extended test drive before you buy that car.

Thorough servicing

The maintenance experts at Motor Inn of Spirit Lake are certified to repair and service the vehicles we rent out to customers, which means you can worry less about mechanical failures when you’re on the road. While other rental services are expected to maintain dozens of makes and models at a non-stop pace, we at Motor Inn take our time and provide thorough service on all our rentals.

No unexpected charges

Rental agencies are infamous for including unnecessary charges for extras like GPS, satellite radio, and tolls. Additionally, traditional rental counters often work hard to upsell you on redundant insurance policies already covered under your standard auto insurance coverage. At Motor Inn of Spirit Lake, we offer reasonable rental rates without any unexpected charges.

Contact Motor Inn of Spirit Lake if you are looking to rent a car, truck, or SUV.

Toyota LQ Concept Car Looks to the Future

Toyota LQ Concept Car | Spirit Lake, IA

Autonomous driving and artificial intelligence are no longer material from science fiction novels – and Toyota is ready to highlight how much this advancement can improve everyday life.

The Japanese carmaker recently introduced the all-new Toyota LQ Concept Car. Displayed earlier this year at the “Future Expo” special exhibition of the 2019 Tokyo Motor Show, this concept car looks to take the bond between car and driver to an entirely new – and more emotional – level.

“With the LQ, we are proud to propose a vehicle that can deliver a personalized experience, meet each driver’s unique mobility needs, and build an even stronger bond between car and driver,” said Daisuke Ido, LQ development leader.

The Toyota LQ combines automated driving options with “Yui,” an artificial intelligence-powered interactive agent designed to discover the driver’s habits, learn from them, and provide a personalized driving experience for each individual driver. Yui looks to engage the driver in a variety of ways, including interactive voice communications, lighting, fragrances, air conditioning, and in-seat functions that reduce stress and increase the driver’s alertness behind the wheel.

The AI will also choose the music you want to play based on the driving environment, and will even give you real-time information on topics you’re interested in. With this driver-focused, emotion-based AI interface, Toyota is changing the way we think of our vehicles, bringing us into the future of transportation.

For the latest available safety and driving assistance technology from Toyota, visit Motor Inn of Spirit Lake.

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