What the Lincoln Star Concept Means for Future of EVs

2022 Lincoln | Spirit Lake, IA

The Lincoln Star Concept is the start of a new era for the American luxury brand. In addition to being the evolution of Lincoln’s Quiet Flight design language, it also serves as the starting point for a new line of all-electric Lincoln vehicles. The Star Concept will be the basis for four new EVs that Lincoln plans to have launched by the end of 2026.

According to Lincoln, EVs present a major opportunity when it comes to design. EV propulsion systems are more compact than that of traditional combustion-powered cars. In other words, a lot of the space typically reserved for engine and transmission components can be repurposed — but to do so requires a dedicated EV platform, not just an EV sharing a platform with non-EVs.

Future Lincoln EVs will do exactly that, and the Star Concept is intended to show the ensuing possibilities. “Electrification is removing many traditional vehicle design constraints, allowing us to reimagine what a vehicle can be,” says Anthony Lo, chief design officer for the Ford Motor Company. “The Lincoln Star is a study of experiences and themes that push the boundaries of Lincoln design — and it’s just the start.”

The Lincoln Star Concept is truly ambitious, with features like lounge-like reclining rear seats made possible only by the extra space an EV can provide. It also has illuminated crystallines and a scent delivery system — just in case you were worried the next-gen Lincoln cars weren’t going to be outrageously luxurious.

For more Lincoln news and information about all things automotive, stay tuned to our blog and visit Motor Inn of Spirit Lake, Iowa!

2022 Ram 1500 TRX Sandblast Edition is Turning Heads

2022 RAM 1500 | Spirit Lake, IA

The Ram 1500 TRX is the fastest and most powerful mass-produced truck in the world. But it’s more than just a showpiece for the drag strip. It also conquers trails, rocky paths — and, it seems, dunes, as Ram has launched a desert-themed version of the truck that would blend nicely into any sandy landscape.

Dubbed the Ram 1500 TRX Sandblast Edition, the truck includes all of the features already offered in the TRX Level 2 Equipment Group, such as a head-up display, a 19-speaker sound system by harman/kardon®, ventilated front and rear seats, and a wireless charging pad.

Unique to the Sandblast Edition is a new Mojave Sand exterior color, Light Frost cabin accent stitching, exclusive bedside graphics and exterior decals, a unique special edition center console badge, embroidered logos, and carbon fiber accents. Ram has really dug into the details for this one, as even the TRX emblem font in the head-up display and driver screen is changed to Mojave Sand.

“Our customers want to stand out from the crowd and the new Ram 1500 TRX Sandblast Edition allows them to do just that, while offering the segment’s best combination of performance, capability and technology,” said Mike Koval Jr, Ram brand CEO.

Get a closer look at the supercharged, V8-powered Ram 1500 TRX at Motor Inn of Spirit Lake, Iowa, and let us know about your interest in the Sandblast Edition!

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